Office

Sizzle Reels

February 28, 2018

Are you planning to take your new business idea to an investor? If having a full-fledged video made for your pitch seems like an expensive investment at this time, why not consider a sizzle reel instead.

Sizzle reels, also called as demo reels, promo reels or pitch reels, are shorter versions of long videos that focus on the primary selling points of the topic being covered. These videos are at their longest two minutes in duration, and their objective is to get the viewers interested in learning more about your brand or product or service.

Human beings have a very short attention span. Research shows that the average person’s attention span has come down from 12 seconds (in the early 2000s) to eight seconds (in 2017-2018). Now, even on a good day, you may be able to retain your audience’s attention for as less as half a minute. If your video isn’t crisp, clear, and clever enough to keep the audience engaged, chances are you’ll lose their respect and interest forever. This is why sizzle reels matter. They are highly animated and are designed keeping in mind the short attention span of viewers.

Crafted is an NYC-based videography services provider, and we have spent years working with companies of all sizes, producing premium-quality sizzle reels for them. We understand the importance of a creatively-shot and aesthetically-produced sizzle reel to your new business, and we work towards ensuring top quality results each and every time. If you’d like to have a sizzle reel produced for your business, reach out to a member of our team.

Six reasons why you need to get sizzle reels made today

A lot of our clients ask us what the point of a sizzle reel is. After all, if the only difference between a full-length video and a sizzle reel is the duration of the video, why not just make a shorter video instead?

If you too are wondering what the point of a sizzle reel is, here are the top six benefits that sizzle reels offer, which longer videos don’t:

  • Sizzle reels introduce your brand/product/service to the world in a fun and entertaining manner, without looking too boring and long.
  • Sizzle reels are short and to-the-point, engaging new audiences who aren’t inspired to sit through your longer videos.
  • Sizzle reels are much less expensive compared to full-length videos and are easier to plan.
  • Sizzle reels establish the credibility of your business by making it more real rather than just a concept (especially during the initial stages of your start-up).
  • Sizzle reels allow you to highlight your achievements, strengths, and victories to audiences, without appearing too pompous.
  • Sizzle reels help you make sales and aid you during your investor meetings.

Crafted’s team of writers, videographers, and editors have worked on thousands of sizzle reels during the course of our organizational journey. Our expertise and skill allow us to create bespoke sizzle reels that are personalized to the exact needs of your business and your target customers.

The Crafted process of crafting sizzle reels

At Crafted NYC, we have a long legacy of producing superior quality videos filled with information-rich, engaging content, and state-of-the-art videography and graphics. We follow a multi-step process when producing your sizzle reels:

  • Idea development
    If you already have a fair idea about what you want and only need it to be polished and implemented, our team at Crafted can create the storyboard, sequence, character history and anything else that you need.

    If you are completely unsure about what you want to do and need our advice on developing a completely new idea, our team can help you with that too. We have a dedicated team of content producers who work with you start-to-finish, to help you produce an engaging and entertaining video.

  • Selection of sizzle format
    The videographers at Crafted are skilled at shooting various video formats, and they can advise you on the sizzle reel format that will be perfect for your needs. Some of the sizzle reel formats you can choose from are:

    • PowerPoint presentation-type
    • Teasers & trailers
    • Testimonials
    • Pilots
    • Standard sizzle reels (similar in style to traditional videos)
  • Actual production
    Once your sizzle reel format is decided, and your concept is confirmed, we will begin the actual shoot. At Crafted, we stock a variety of video props and sets, which we can use to create any atmosphere or background that you’d like us to incorporate in your video. We will also do our research to ensure that the clips we create and the pre-made ones we use don’t infringe upon any copyrights.

    During the entire video production cycle, our team of experts will always be there to assist you with anything you need.

  • Post-production editing
    The post-production editing technology that Crafted NYC possesses is state-of-the-art. From improving the clarity of sound to making the final cuts, our video editing team will ensure you are delivered a beautiful video that meets your specifications, within the stipulated delivery deadlines.

    Crafted can also compress the final, finished sizzle reels for you so that you can embed them into presentations, blog posts, and other media formats. We can also make your sizzle reels social media and mobile-ready.

  • What can Crafted make sizzle reels of?

    At Crafted NYC, we have worked with hundreds of companies from various industries, and we have experience producing sizzle reels for sporting, automobile, medical, academic, political, religious, F&B and a host of other industries. Our sizzle reels can cover press releases, product rollouts, social media trends or fads, journalistic news, audio files, animations & graphics and a host of other content.

    Simple or complicated, you can trust the staff at Crafted NYC to come up with clever and inspiring content for your sizzle reels and create stellar videos for the same. If you’re keen to get started on your sizzle reels, why not get in touch with us through our online contact form? We will get back to you in a few hours and have a member of our team co-ordinate with you to take the process further. We allocate dedicated teams for each client, and you’ll have a full team of writers, videographers, post-production editors, and an account manager working with you on your project. Contact us for more information.

    We look forward to partnering with you.

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