Have you started creating videos for your business or brand? Well, if you haven’t, you’re already a bit too late, and you probably shouldn’t wait any longer. But, making the decision to include video content into your overall content marketing strategy can be a little difficult.
After all, you are talking about investing a significant amount of your monetary resources into something that you’ve never tried before. However, the truth is that the future of digital marketing revolves around video content. Plus, it’s only the first step that’s hard. Once you start reaping the benefits, you’ll start to wonder why you didn’t do it much earlier.
Going the video content way can seem daunting. After all, what can your business really put on video, right?
Well, the truth is that a lot of content can be presented on video. For instance, do your customers have some trouble using your product? Well, simply create a video that gives them a visual lesson on everything they need to know.
There are a gazillion reasons why you should seriously start considering video for your business. In fact, let’s look at some of those reasons right now.
Want to capture the attention of your customers? Well, there’s nothing better than a video for that!
When it comes to grabbing attention, video is king, queen, and everything. It is, by far, the most engaging marketing tool out there. So, needless to say, video content is quite effective at getting customers to notice your brand or business. The opportunity to engage better with your customers is much greater when you use video content.
Are you trying to explain complex topics? Well, the best way to do that would be through video
Not all businesses sell simple, user-friendly products. Some businesses sell complex products that customers really can’t wrap their heads around. For instance, financial products tend to be a little complicated for customers.
Now, if you’re one of those businesses that deal with such a product, you’ve probably faced a few challenges in getting through to customers. You’ve probably relied on in-person demonstrations, textual content, and even pictures. But, we’re willing to bet that none of those strategies really paid off.
However, with video, things get much easier. Videos let you show things in action. Plus, you can distribute them easily, thanks to modern technology. So, you’ve got something like an in-person demonstration, but far more effective because of the simplified distribution.
It becomes much easier to get through to customers this way. It’s even been proven through various scientific studies that people retain information for longer when it’s communicated through video.
Video help you create trust, which is great for establishing loyal relationships
The best way to establish your brand is by developing a positive relationship with your customers. But, to do that, you must first convince your customers to trust you. Now, there are several ways to do this. Video is one such way, and it’s highly effective.
Video content allows customers to get an honest feel of what your brand is all about. This helps them develop a personal connection with you. When customers have that connection, it becomes much easier for them to make a buying decision in your favor. That’s how good brands survive the test of time.
Look at brands like Coca-Cola, GM, Dodge or Kellogg’s. They’ve been here for ages, and a good reason for that is trust. Customers trust these brands.
Speaking of trust, nothing like a video to create an emotional connection
Trust is also dependent on the kind of emotional connection you manage to establish with your customers. Video allows you to do that because it’s almost transparent by nature. There’s not much you can hide in a video.
Video allows you to present content in a way that stirs up certain emotions. By doing so, you can evoke positive thoughts. This, in turn, causes the customer to view your brand in a positive light, which will eventually shape their perception about you and your products.
Want your website to attract traffic? Well, video content can do that too!
In order for your website to generate more traffic, you need to make your content as appealing as possible. Now, text can be appealing to some, but most people don’t want to read, especially when they’re looking to buy a product. This is where video content can change things.
Video content allows you to package information creatively, which engages your customers better. Statistically, it has been proven to produce better retention rates. So, when people spend more time viewing your videos, search engines interpret it as a sign of high-quality content, which, in turn, improves your SEO. Needless to say, the end result is more traffic.
Looking for improved conversion rates and sales? Video is your best weapon again
One of the best ways to boost your conversion rates and sales numbers is to place a video on your landing page. This is a tried and tested method. As humans, we tend to be biased in favor of visual content. It’s pretty much how we first learned to communicate.
In fact, even when we read a text, our brain interprets the content visually. So, it shouldn’t really come as a surprise that video is probably the most effective tool to communicate information.
Now that you know how awesome video content is for your business, the next step is to find out how you’re going to incorporate it into your marketing strategy. Well, being a business with no experience in this area, it can seem quite difficult.
But, there’s really nothing to worry about.
Crafted is here to save the day
If video content in NYC is what you seek, Crafted is here to help you out. We are leading video content creators based in New York City with years of expertise under our belt. We understand the power that video holds and what it can do for your business.