This is another feature that makes a huge difference in the user experience. People are too busy, or at least that is what everyone thinks, these days to be waiting for minutes for your web page to load. Nobody has the time or patience to keep visiting a slow loading website. That is why it is important to optimize your website so that everything loads fast, including the images and other content. Optimizing the image size and compressing the content as far as possible can help in this regard. The standard loading time for a website should generally be less than two seconds. If your website takes more than two seconds to load, it’s high time you changed that.
Now comes the part where you need to make things look good and appealing. A good looking website tends to draw more traffic as it looks more sophisticated and reliable. The use of colors and placement of content and images make a lot of difference in the look of the website. Try to use fewer but more appealing colors. The colors must be selected in accordance with the purpose of your website. Though this looks like it makes no sense, it does. Colors can invoke certain emotions in people, and the colors on your website must be able to invoke the right emotions. For example, a job posting website that is predominantly baby pink in color might not look very authoritative. Although the same baby pink might look perfect in an online kids clothing store. Also, use the images in a manner that they highlight the text, and neither of the two is overpowering. Striking a balance between all the components is the key to an aesthetically pleasing website.
Being slightly conventional
Although innovation and novel ideas are usually welcome in web designing, some use of generic elements in website layouts is also necessary. People are comfortable with a particular layout, and familiarity is appealing to them.
All the pages of your website should be designed equally well for the user experience to be consistent. It is not that only the home page needs to look good while the quality of other pages can be compromised with. There should be a level of consistency.