We prioritize native development for all major mobile OS platforms, ensuring the optimal end user experience within a stable, refined and fully defined product.
We are here to understand your business, help develop and design a product that facilitates your business workflow and delivers an intuitively beautiful user experience that makes an impact.
Our approach is to design & develop natively to fully integrate into the specific platform and operating systems. Not only does this method of development provide the advantage of superior performance, but it also provides the user an integrated experience with other native tools and apps.
We design & develop one fully scalable code base that natively optimizes to work on a family of devices. From smartphones to tablets, our apps work seamlessly.
We help develop a custom API to optimize the communication and processes between your app and back-end platform. This means your app has greater flexibility and is completely customized from the ground up.
–Gaurav Mirchandani, Founder, One Paper Lane
–Cristina DiGiacomo, The New York Times
At Crafted, we’re highly selective about our projects because we know each mobile app we build is a reflection of our passion and performance. We’re not afraid of a challenge, either. If there’s an opportunity to try something new or to implement the latest technology, we’ll make it happen.
– Greg Valvano, Managing Partner at Crafted
With such a saturated market for mobile app design and development, we like to distinguish ourselves through our attention to detail and high level of design.
Why? Because the execution of an idea can make or break an audience’s trust in a branded experience.
You might have the best, most creative idea for a new mobile app—but if you work with a design and development team who doesn’t know how to properly bring that idea to life—you run the risk of releasing an app that falls flat.
We design and develop apps for big brands, small brands, medium-sized brands and some kickass startups, too. No matter what the ask, our process allows us to discover, analyze, create and develop unique solutions that cater to all of our clients’ needs.
We begin the mobile design process with a discovery phase. We want to make sure we understand your business needs and define a tailored plan that meets your brands goals. The main purpose of this phase to make sure all parties are aligned in terms of scope, deliverables and a project plan is put in place that meets everyones expectations.
Our IA and UX teams optimize your structure, content, and user flows to make your mobile app intuitive and easy to use. We also provide solutions to better meet business needs and assure the proper user engagement. We know that testing (and re-testing) helps us find and fix any potential UX improvements before the app goes live. When it comes to user experience, we know the burden shouldn't be on the user--it’s on us as the creative problem-solvers.
Our Design team creates a unique overall digital aesthetic for your brand. We provide a full exploration of your product, including an overall treatment for photography, custom iconography, button style and navigation. We have decades of experience working on creative for big name brands like Nike and BMW, so when it comes to art direction, we’ve got you covered.
Our development team provides custom, cutting-edge coding standards to ensure your product is optimized for favorable search results across every platform and device screen size. You can rest assured that your mobile app will be easily found and loved by new users.
Before we take your product live, we put our coding to the test, covering all potential exploits, workload balancing, and compatibility across all browsers and platforms. We want to be 100% certain your mobile app is functioning at top performance levels before it goes live.
After your product has launched, our marketing team will execute a long-term strategy that will bring you qualified customers, grow lifetime loyalty, and insure a high return on investment by diligently monitoring available metrics. No guessing at what’s working and what’s not—we let the numbers tell the story.
We know that new app users crave a simple experience, so we translate complicated information into a seamless, user-friendly experiences (that don’t require a user manual.)
We’re a close-knit team that stays hands-on with our mobile app design work from start to finish—and we always maintain the client’s original vision as well as the integrity of the creative concept. Our process pivots on an on-going conversation between our internal teams and the client, which helps make sure we’re all headed toward the same goals throughout the process.
We don’t outsource any aspects of design or development, which means we can 100% guarantee high standards for each and every project.
At Crafted, we take pride at never outsourcing any work overseas. All of our design and development is handled in New York. We believe small teams that work collaboratively with daily in-person interactions are the key to the best mobile app design and development processes.
Crafted is ranked Top Ten Digital Agency in NYC.
We're passionate about innovation, brilliant ideas and the execution that brings it all together in one beautiful experience. If you are too, call or send us an email to get started.