Month: June 2017

Video Agency in NYC

Posted on by Peter Mendez

Are you a business that’s considering making video-based content a major part of your overall marketing strategy? Well, if you are, we wouldn’t blame you. In fact, we’d say it’s about high time you took video marketing seriously.
You see, online video is a big deal today and according to statistics from Cisco, it’ll account for about 82% of all consumer traffic on the internet by 2020. That translates into a world of opportunities for businesses and brands. The video will be the marketing tool of the future. In fact, in a way, it already is.

But, here’s the thing, like most businesses, you probably lack the capabilities to create your own video-based content. So, your only option is to partner with a well-reputed video agency. However, finding such a video agency in NYC can be quite the challenge.
Even so, you can narrow down your options using the following “metrics.”

Creative Philosophy

The creative marketplace is a crowded one and that means you need to be very discriminatory in your selection process. A reliable video agency is one that is willing to share its creative philosophy with you. These are agencies that don’t mind giving you a basic picture of how they work and what processes they follow. Maybe, they prefer taking orders or maybe, they like to make most of their own expertise and guide you on what’s best for you.

Either way, a good video agency in NYC will work with you and help you find an apt creative solution. They will exhibit a great passion for their work, be hungry for creativity, and be willing to push the limits when it comes to ideas and concepts.

The Right Video Team

Professional video agencies will also work with a talented and experienced crew. After all, video production isn’t an easy task and it’s also quite expensive. So, it’s easy and expensive to make mistakes. This is exactly why you need to hire only the best video production professionals.

Reliable video agencies in NYC will be more than willing to introduce you to their team, so that you have an idea of who’s working on your project. Transparency is a key quality that good video agencies possess. So, make sure you cross it off your list.

Reputation

Needless to say, one of the most important qualities of a reputed video agency is it’s, you guessed it, reputation. Good work rarely goes unrecognized, especially when we are talking about video content. Professional video agencies in New York City will be more than willing to show you their portfolio and share their clientele list.

This makes it easier for you to dig deeper and find out more about the agency in question. Remember, a reputed video agency has nothing to hide. On the other hand, an agency that isn’t willing to discuss its other clients probably has a lot to hide from you.
So, take the time to study the agency. Carry out all the research you can. In this day and age of online reviews, information shouldn’t be too hard to find.

Collaborative Process</h3
Creativity is often a process. This is why video agencies and their clients need to work together, ensuring that everything they do is in perfect sync. Whether it’s the creative treatments or the production schedule.

Of course, this is a perfect world scenario. In reality, the creative process is often plagued with conflicts and confusion. This is where your video agency needs to prove its position as a genuine partner.

Do they communicate well? What steps do they take to ensure that there is no miscommunication? What is their collaborative process like?

These are some of the key questions you need to ask.

Straightforward

As stated earlier, a professional video agency in NYC is one that is transparent in its dealings. Video production is complex and several of the key phases within the production process are actually out-of-pocket expenses for a video agency.

So, you need to make sure you know what they’re charging. A reliable video agency will work towards providing the best value for your budget. They will be willing and also, capable of scaling their work to meet your monetary limits. More importantly, they’ll be honest about it when they can’t.

Crafted NYC Ticks the Right Boxes

Every quality and characteristic that we just discussed is what Crafted NYC prides itself on. We are a leading video agency in NYC known for our stand-out work. We understand the challenges involved in video production because we’ve been doing it for so long.
We are more than willing to share our creative philosophy with you, in order to help you understand our approach. At the same time, we make it a point to see things from your perspective. After all, that’s what collaboration is all about. It’s the coming together of ideas with the goal of achieving a common objective. We make it a point to not take over your project, but, at the same time, we believe in leaving our mark behind with regard to the work that we deliver.

Of course, our ability to do so is dependent on skilled and talented professionals. Our crew is one of the most sought after in NYC. The evidence of their abilities can be witnessed through the umpteen number of projects they’ve handled for large and small businesses across NYC.

As far as the collaborative process goes, we see ourselves as partners. We treat your successes as our own. So, cooperation and communication are guaranteed throughout the video production process. We make it a point to keep our clients informed at every step.
Finally, we also go the extra mile to meet the budgetary expectations of our clients. We are always ready to scale our operations, as long as it is within the realm of possibility.

Video marketing is the future of commerce. A video agency like Crafted NYC understands the pivotal role it plays in helping businesses adapt to changing market expectations and trends.

So, if you’d like to know more about what we can do for you, please visit our website and send us your details by filling out this form. We’ll get back to you soon.

Viral Videos

Posted on by Peter Mendez

A video going viral is every brand’s dream. You too may be keen on getting onto the viral video bandwagon and leveraging the many benefits that viral videos offer. Crafted NYC is a video production services provider with extensive experience in end-to-end video management. We have worked with many brands across industries, helping them prep their videos for viral success.

If you’d like assistance with video production and viral video marketing, contact us today.

Five reasons why videos go viral

  • They are short and to-the-point
    Research shows that videos that are between 1-2 minutes long are watched more often than longer videos. If you’ve seen many viral videos, you’ll notice that most of them are short and convey everything they want to in a clear and concise format. If you want to create a viral video, keep the duration under 2 minutes.
  • They are optimistic and upbeat
    You may have observed that most viral videos that are really enjoyed by people are always upbeat, fun and optimistic. No tragic or depressing video ever becomes a viral sensation. If you’re planning on trying your hand at viral video marketing, make sure you choose a topic that’s enjoyable and entertaining.
  • They are engaging and interactive
    All viral videos work due to one factor – engagement. Makers of viral videos often insert themselves in the video to communicate with audiences or use other tools to actively interact with audiences. This high level of interaction and engagement is what keeps audiences hooked and entertained; leading to more shares and the video going viral. When you do start work on your video, make sure you keep the audiences engaged by including lots of questions, polls and other interactive elements.
  • They’re extremely weird
    Many videos that go viral, go viral because they either talk about lesser-known events or take an unexpected and weird approach to a topic that audiences already know well about. This unique format is what entertains and stimulates audiences emotionally and intellectually, leading to the video becoming a favorite and going viral. If you’re creating a viral video, make sure you take a unique or humorous stand which is worth taking notice of.

The Crafted advantage

Now that you know how viral videos actually work and why videos go viral, we’ll tell you how we at Crafted NYC can add value to your video marketing efforts.

Here’s how we can help you go viral with your video:

  • We can assist you with your brainstorming sessions
    Our job at Crafted NYC is to come up with spectacular, never-before-heard ideas for your next video production. That’s exactly what our team of creative writers and artists specialize in. If you’re keen on joining the viral game, you can count on us to help you come up with brilliant, actionable ideas.The best part? We work with you from start-to-finish and we consult you before we take any creative decision. This way we ensure we incorporate all of your ideas and needs into the frameworks we develop.
  • We can create empowering, entertaining and exciting video content
    Right from prop selection to storyboard creation to post-shoot editing, we can take over the complete end-to-end video creation cycle. We have extensive experience creating engaging and entertaining videos for companies of all sizes, across industries.We create videos in different formats and for varying durations. Take a look at our samples to see some of our work.
  • We can help you identify the ideal times for posting videos
    One of the main reasons why a brand’s videos don’t go viral is the mismatch between the posting time and the active audience time. Your audience is active only during certain hours of the day and if you don’t post your videos during these hours, the chances of your production going viral are slim.The staff at Crafted can assist you in identifying the time of day your audience is most active and we can help you create a video scheduling plan that can maximize your chances to go viral.
  • We can direct you towards your industry’s key tastemakers
    Your industry’s tastemakers can be anyone from celebrities to CEOs of multi-million dollar companies to micro-influencers. Our longstanding presence in the video production market and our experience working with key people from across industries allows us to identify the Who’s Who of your industry.We can direct you towards the right people who may be able to give your video the push it needs to go viral online.
  • We can help you identify potential sponsors and supporters
    Before you plan your viral video, it’s important to identify who will be most interested in partnering with you once your video does go viral. Essentially, these are the people who will pay for your video to be seen by hundreds of thousands of people across the world. It’s important to recognize who these companies or individuals might be so that you can make informed content and marketing decisions now.Our team at Crafted can help you understand (and improve) your video’s sponsorship potential through focused content creation.
  • We can upgrade your existing viral videos and keep them fresh
    Let’s say one of your videos does go viral. It won’t stay viral for long unless you supplement it with other more-engaging videos. This is where we come in. We can create fresh content for you whenever you need it. Our video production strategy will constantly be aligned to your organizational strategies and the brand image created by your viral video.
  • We can bring to the table years’ worth of viral video production industry expertise
    Finally, Crafted NYC can bring to you the vast experience we have in video production and in particular viral video marketing. This can be a great value-add for you. Our team of artists, writers, videographers and editors have worked on various, highly-challenging viral video marketing projects and we can bring your idea to life and empower you with the tools to make your video go viral.If you’d like to consult us for your new video production project and you wish to make it a viral sensation, feel free to reach out to us through our online contact form. You can also write to us for more information.